Music Marketing 1

 Hey Blog!

In the upcoming month, I will be working on a group project about marketing in the music industry that will be worth half of my midterm grade. My teammates and I were assigned pop music as our music genre, and we each had to research a different music production company or record label and their marketing process. We researched the companies' history and two artists that have released music through them, and their brand identity, history, and overall marketing strategies. Within the pop genre, I chose Republic Records for my music company and The Weeknd and Taylor Swift as my two artists. Each musician uses very different marketing strategies to get their music to the public and to establish their identity, but they are both considered mainstream and end with the same results: high number of listeners and visibility in the public eye. 

This research significantly helped me understand how the media uses specific strategies to reel people in to continue watching and listening to content, and will definitely help with the big project I had mentioned before. For this assignment, my group was given four songs from the pop genre to choose from; we chose the song "We Are Young" by Fun. Using this song, we must create a new brand/artist identity through developing a campaign to market this artist and song. To do this, we must create social media posts, performances, distribution plants, a music video, and other marketing practices. All of these elements will be put into a powerpoint, where we will record audios explaining all the slides, before submitting all of it. 

For a project this big, we have to plan exactly who is doing what and when. We received a paper that contained a calendar for the month of December, where we wrote down what each group member was "in charge of" and our personal deadlines to meet for each portion of the project. This planner will help us stay on track and finish everything we must on time. My group hasn't planned what we are going to do much yet, but I will keep you updated on our progress!