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CCR 2: How does your product engage with audiences and how would it be distributed as a real media text?
Interviewer: And what in your film do you think resonates with audiences so much?
Well, our target audience was teen girls since... well, that's what the film is about... and I feel that many of our watchers have or had a strong friendship like Jackie and Lily's that they are able to feel some sort of connection to. And I think this film also brings comfort to teens regarding hardships they may encounter and proves to them that they will be able to overcome them. Even with older audiences, that fun youthful innocence and excitement combined with the 2000s style also adds to that nostalgic feeling that we wanted to include that some are able to reminisce on.
Interviewer: Respond/react to that. The attention that "When the White Seeds Fall" received was overwhelmingly positive. So, how did you get to sharing this film to the world as a small, independent creator?
Well, I started out by just submitting the opening to local film festivals for fun, when I received a lot of good feedback I realized, "wow this could actually become something." So I decided to post it on Youtube and eventually researched how to release it on Tubi, which is a great starting point for beginner films. And yeah, since it was put on Tubi, it gained wide traction, was watched by thousands of people and well, got me to the Oscars!
Sources:
Tubi. (2025). Tubi unveils insights on how marketers can navigate the shifting entertainment landscape in “The Stream 2025.” https://corporate.tubitv.com/press/tubi-unveils-insights-on-how-marketers-can-navigate-the-shifting-entertainment-landscape-in-the-stream-2025/
Global Media Insight. (2025). YouTube statistics 2025: Users by country + demographics. https://www.globalmediainsight.com/blog/youtube-users-statistics/

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